CleanCraft's Business Growth Series


Category Menu: Intro -> Starting Business -> Operational Process
-> Marketing -> Diversification -> Final Thoughts


Operational Process

In this segment, we are going to focus on your CORE… your operational process! Your cleaning operations are extremely important and produce the quality that can make or break your business. Your customers expect the best, so will your operations deliver?

Let’s focus on a few main items in your business operations:

Cleaning Equipment / Machine – Your carpet cleaning machine is one of the main components of your cleaning equipment. The machine you choose will play a large role in the quality of cleaning. Choosing wisely can not only produce better cleaning results, but can also offer lower operating costs, convenience, and eco-friendly features. See our Carpet Cleaning Equipment Choice page for more information on how a wise choice can provide business benefits.

Cleaning Chemicals – Your cleaning chemicals set the tone of your company. Will your company use a multitude of chemicals that adds complexity and confusion, or will your company simplify and be more productive? Will your company focus on the safety of your service techs & customers, or use more dangerous, harsh chemicals? Will your company use products that are more environmentally conscious, or does it matter? Will your cleaning chemicals perform at top level and give you the cleaning results you demand? These are all questions that CleanCraft have answered with its main product called Code: Green. See how Code: Green can add simplicity, improve productivity, and increase cleaning performance of all your service techs. All of this while providing a safer alternative to harsh chemicals. More information on how Code: Green can do this on our Choosing Carpet Cleaning Chemicals page.

Green Your Business – Your choice in how you operate your business can also produce a more eco-friendly image. Let’s be honest… even if you are not the most enviro-conscious person on the planet, your customers do care about the environment and the health & safety of their family. Choosing the right equipment & chemicals plays a huge role in this. Want to see how these choices can boost your business? See CleanCraft’s Green Your Carpet Cleaning Business page.

Productivity – As with any business, expenses are something to focus on. Expenses cut away at your profit. A finely tuned business uses operational practices that lower expenses without sacrificing quality. If you have been in business any amount time, you quickly found out that “TIME” is your most costly expense. It isn’t marketing, it isn’t chemicals, and it isn’t even equipment. “Time” quickly adds up. Let’s say your goal is $60/hr in revenue. That means that every minute you waste is $1.00 out the door. CleanCraft has studied this and has the answer to big $$$$$ savings with time. See Increase Carpet Cleaning Productivity by Reducing Time page.

Your Own Commercial – This article is a little out of the its category. You would think that “Your Own Commercial” would fall under Marketing… and you would be right! However, because of the choices you made in operations with the Eclipse & Code: Green, we thought we would reward you with a free online commercial that you can use on your business website. This is awesome, and rewards your business with big $$$$ in return for choosing right! More information on this exciting opportunity is found here: CleanCraft Eclipse & Code: Green Online Video Commercial.

Now, that you have a smooth operating business. Let's move on to the importance of Marketing...


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Marketing

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