CleanCraft has developed “Reminder Postcards” to help bringin repeat work. Reminder postcards arebasically postcards that remind the customer that it is time for their nextcleaning. Whether you send the cardsout at 6 months, 1 year, or some other time frame, it is up to you.
Every professional cleaning company should be sending outreminder cards. No matter how good youare, some customers still forget who cleaned their home a year ago!
CleanCraft’s “Reminder” postcards are filledwith pictures representing the services your company offers. Not only does it remind the customer toschedule repeat work, but the pictures also show some of the other services youoffer.
Here is an example of how you send the Reminder Postcardsout:
Let's say today is October 15, 2016, and you are going to sendNovember Reminder Postcards out today.You go to the “November” box and pour out all the ReminderPostcards.Notice, these are all thejobs you did in November 2015 (about a year ago).You already pre-filled out the customer’s informationon all the Reminder Postcards a year ago when you did the job, so all you needto do now is place postcard stamps on the Reminder Postcards and mail out.
Notice, our example above doesn’t have you mailing remindersevery day.Doing it once a month makesit easy for you to make sure the process is getting done correctly.You won’t be missing customers here andthere. Plus, it keeps you disciplined in doing it.
Postcard Stamps:Notice, our Reminder Postcards meet the USPS size guidelines for“postcard stamps.”These are cheaperthan normal stamps.As of August 2015,they are $0.35 ea.So, save some moneyand go to your local US Post Office and ask for some “postcard stamps.”
If you are not using reminder postcards, you are missing out on repeat work.... guaranteed! Also, check out our "Thank you, may I have another" article to see how to maximize your repeat work!
