CleanCraft's Business Growth Series
Operational Process: Green Your Carpet Cleaning Business
All business owners should be looking for ways to “differentiateâ€�their company from other carpet cleaning businesses. How do you stand out from yourcompetition? You may say that you arethe best cleaner in the area, but you better believe your competitor is alsosaying the same thing. You bothhave pretty good reviews, and charge around the same price. So, how is the customer going to choose? One such point of differentiation could bethat you are more environmentally friendly and clean with safer solutions. Homeowners want a safe environment for theirfamily. If they are paying to have theircarpeting & furnishings cleaned, you better believe they want it a safer& healthier home.
Here are a couple important items that canhelp portray a safer, healthier, and more environmentally friendly image for your company:
Equipment Usage: Whattype of equipment are you using?Are youstill using old school technology with a truck mount?How many truck mount manufacturers have goneout of business over the recent years?Many!This is because more andmore professionals are moving to portables.Back in the day, a portable extractor could not compete to the power ofa truck mount.Not today!Today, technology has led to more powerfulportables.If you haven’t seen theEclipse High Powered Portable Extractor, perhaps it is time to take alook.With 3 & 4 vacuum motormodels, this portable extractor gives you the power of a truck mount with cost,time, and environmental benefits.Nomore sucking gas and spitting out CO2.Want to see how the Eclipse can save you tons of money, time, and otherbenefits?Take a look at the Eclipse High Powered Portable Extractor. Make sure you watch the video, as it goes over these benefits in detail.
Chemical Usage: Ifyou have been around carpet cleaning for some years, you probably remember theharsh “carcinogenicâ€� chemicals that existed.Some of these products still exist today.More and more chemical manufacturers areproducing safer alternatives to these harsh products.This is good!However, it seems like you have to be a “Mobile chemistâ€� with theirproducts.Why is it that you have to usemultiple different products for different situations and stains?This not only produces extra costs andtraining, but it also requires you to find multiple different “Safeâ€�products.CleanCraft has somethingdifferent.CleanCraft has developed aproduct that not only is safe (approved by the EPA’s Safer Choice Program), butalso does it all.Code: Green is an“All-in-Oneâ€� carpet cleaning agent.Now,one safe product can be your pre-spray, in-tank extraction & rinse, andyour spot & stain remover.No needto look for multiple products.Not onlysave time & money, but give your business that “Greenâ€� and “Saferâ€� imagethat it needs to excel in this industry.Take a look at Code: Green.Notonly will you produce better results, but your customers’ families and yourhealth will thank you for it!See moreinformation on Code: Green.
As you can see, choosing the right cleaning equipment andcleaning chemicals can play an important part in greening your carpet cleaningbusiness. Isn’t it time for you to take the step to a safer, more environmentallyconscious company?
