CleanCraft's Business Growth Series
Diversification
A great way to grow your business is to offer additionalcleaning services. Not only doadditional services bring in revenue streams that you would never had if youdidn’t offer these new services, but it will also bring in new customers that canuse your existing services. I can’t tellyou how many times, our carpet cleaning businesses did air duct cleaning for anew customer that we never cleaned carpet for before. Well, guess who will become a new carpetcleaning customer of our business in the future… We would have never had this customer if itwasn’t for our diversification add-on service of air duct cleaning! Also, this works in reverse. If you don’t offer these additional services,but your competitor does, you risk having them steal your carpet cleaningcustomers. It is always a little scaryadding a service that you are unfamiliar with. However, CleanCraft is here to hold your hand, and help with the processand expertise. Here are a fewdiversifications that make sense for carpet cleaning companies:
Tile & GroutCleaning: This is an easy add-onservice. Most homes have additionalflooring types besides carpeting. Whynot focus on some of these? Tile &Grout cleaning can be done by using your existing equipment, but just addingsome accessories. We can walk youthrough a few options and what may be best for your company. Start with checking out our Hard Surface Equipment & Tools section of our website. Then, give us a call to discuss.
Air Duct Cleaning: This will probably be the most profitableadd-on service you will ever offer in your carpet cleaning business. Our carpet cleaning businesses have beenoffering air duct & dryer vent cleaning services for over 20 years. Over the last 5 years or so, I can’t tell youhow much growth there is in this area. More and more homeowners are concerned about their indoor airquality. In fact, one of our carpetcleaning businesses we own, last year had 70% of it’s revenue in air ductcleaning. Remember, this is a carpetcleaning business… yet, 70% of revenue was in air duct cleaning! Talk about the best move to diversify, ever!!! Many carpet cleaners are frightenedabout offering a service that they don’t see related to carpet cleaning. However, I will tell you, it is related. The customer base overlaps! Why not offer your customers thisservice? They are going to get it fromsomeone, why not your company? Plus,CleanCraft will help you take this leap. Not only does CleanCraft have features & technology that no othersystems have, but we also have a proprietary “Networkâ€� to pass you jobs (notleads, but actual booked work). In manycases, we are passing our customers more $$$ in work in the first few monthsthan the air duct cleaning equipment cost to begin with! Again, this will probably be the bestdecision you ever made since you started your carpet cleaning business. For more information, check out our SpinVax 1000XT Professional Air Duct & Dryer Vent Cleaning System.
Now that you know how to expand your business through diversification, check out our Final Thoughts...
